Initially a company that made custom orthoses, they have now put them as the footbed of their shoes. Starting off with sandals that gave amazing support and also covered toe joints affected by bunions these have proven quite popular. If you have plantar fasciitis these really do help to alleviate pain and now with a memory foam layer, they are even more comfortable and soft under foot.
The width fitting of Strive tends to be average and slightly wide but depending on style the width fits differently.
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